yungblud x bratz01- The Concept
Rebellion meets nostalgia. This independent concept collaboration imagines YUNGBLUD through the bold, expressive world of Bratz. The projects combines elements of his punk-inspired visual identity with the exaggerated fashion, attitude, and nostalgia associated with the Bratz brand to create a fictional collectible release.
Independent concept project. Not affiliated with YUNGBLUD or Bratz.
02-Building the Character
The character design translates recognizable elements of YUNGBLUD’s style into the exaggerated proportions and fashion-focused aesthetic associated with Bratz while maintaining a distinct identity for the fictional collaboration.
03-Packaging Design
The collaboration was extended into collectible packaging that combines the recognizable structure of Bratz packaging with the darker, rebellious visual language developed for the YUNGBLUD concept.
04-Process
The collaboration expanded beyond the collectible into a conceptual pop-up experience. I developed the environment through spatial planning and wireframes before translating the structure into a fully rendered branded space.
05-Final Outcome
Through sketching, character exploration, and packaging iterations, the concept developed into a cohesive fictional collaboration that balances both visual identities without one over powering the other.
Exhibition Design · Editorial · Environmental Graphics
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Illustration· Print Design · Collectible Design
BEE EXHIBITIONYUNGBLUD x BratzConcept Campaign · Branding · Art Direction
heliod
Brand Identity · Packaging · Product Concept